If there was an award for name calling, the same
would have to be split amongst all the members across the opposition
benches.
Madam Sonia Gandhi has been called
"Italy-ki-beti" (the daughter of Italy) by NDA when in opposition
& Mr. Rahul Gandhi has been called "Pappu" (stupid-boy) by the
public. However, that pales when compared to what Shri
Narendra Modi has been called, led by none other than the senior most political
opponents.
And yes, Modi has been vilified beyond
comparison & comprehension.
The industry of name calling was commenced by
none other than Sonia Gandhi herself. About two decades ago, she was seen less
in New Delhi or in her own constituency, as was busy canvassing in the Gujarat
assembly polls, desperately trying to halt the rise of Modi-ji, then the CM of
the state.
Modi-ji is a "merchant of death" was her clarion call; "mass murderer", "intolerant" &
"dictator" followed.
Hitler, Mussolini, Milosevic became the
comparisons in due course.
Notwithstanding the venom spewing, Modi-ji had
won that election & kept on rising, never to lose any election. On that
day, since her first malicious barb & the victory thereof, history was in
the making - not just in Gujarat but even in New Delhi and eventually spilling
into the world politics.
Even after being bestowed with 9 international
awards, in his recent speech at the UN, the Pakistani Prime Minister Mr. Imran
Khan echoed some of those choicest phrases in the presence of world leaders. He
too got very little traction.
It begs the question - Why?
Steve Saffron & Dave Logan have documented
"The 3 Laws of performance", succinctly they are:
* How people perform, correlates to how
situations occur to them.
* How situations occur to them, arises in the
language.
* Future based language, transforms how
situations occur to people.
Communication is the single most powerful asset
of any person, more so for a politician who must mass communicate.
A politician's language can either show you a
dream or a nightmare, but not reality. Reality is the subject matter of
perception & so is different for different people.
But one thing is common - all want a brighter
future.
Future based language however does give us a
clue about one's intent - of the likely goal the leader has in mind.
If the goal shown is positive & language's
tone has the elements of aspirational affinity - automatically, the
stakeholders find a reason to coalesce together. Individuals then become a
group, a sort of motivated fused block.
They not only just stake a claim in the future
fruits, but also become a participant & work towards realizing it. This should explain why Modi enjoys an army of ardent followers, taunted by his detractors as bhakts ( or blinded followers ) !
BTW, even when patience is a scarce resource,
the good-intent related implementation issues & some delays are of lesser
consequence if the future based language is conveyed in a powerfully honest
way. The future is just work in progress & same is well understood by
most.
The public however knows that if one has no
intention, the dark outlook is anyway almost already assured.
In politics, the future based language is either
about possible hope or fear. The opposition for most part is found to be
silent on future, instead has been indulging in personal attacks.
The catch is, if it's not a personal attack
& instead, if they are talking of the problems in the present, they
continue to face flak as Today is nothing but Yesterday's Tomorrow - when the
opposition of Today, was in power Yesterday when they had promised a bright Today!
That Yesterday's long night is over & now
it's dawned to the people that they've been taken for a ride.
What most folks don't understand about Modi-ji,
is that his secret sauce is in his language & not just oratory
skills.
Thus, far from anti-incumbency, Modi-ji's recent
victory was unique, in that - it is for the first time in India's history, that
the 2nd term's victory margin was higher than that of the first term !
His slogan "Achhe din aane waale hain"
or Good days will surely be arriving - are not just words, but a complete
language in itself !
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